← back to World Connection Day
November 21, 2026 · worldwide

Make the flash mob bigger

On November 21, people all over the world will wear colored ribbons — a sign that says “you can say hello to me.” A day like this can’t be bought with ads. It only spreads through people and places others trust.

become the face of WCD

Do you have an audience?
And do you share our values?

  • take the test and post your color;
  • apply below with your city and your social links.

If your accounts fit our criteria (follower count doesn’t matter), we’ll reach out and add you to the ambassador list on this site. We’ll send you the guide on what a WCD ambassador does. In short, it’s simple: join the warm-up meetups in your city every two weeks and let people know about them.

And this site will drive traffic straight to your page. The most active ambassadors get reposts — and our lead ambassadors and Valera will show up at the meetups in your city.

But the main thing — you’ll become the face of the biggest event against loneliness. Let’s do this together!

Applying doesn’t commit you to anything. We reply personally to everyone whose accounts fit.

path two

Do you have a cafe, a university, or a studio?

  • become an official WCD point;
  • hand out ribbons at the door or at the counter;
  • appear on the event map — the whole city will see it;
  • host your own meetup on November 21.
Become a gathering spot

It’s free. The ribbons are simple, from any maker, with no sponsor logos.

why will this work?

Everyone who posts their color asks the same question: “and what color is yours?” There’s no way to answer it without taking the test. And everyone who takes the test gets a card they’ll want to share. The venues give all of this a physical home: where ribbons are handed out, hellos happen on their own.

Questions and applications: @walerkos · back home